CIMB Preferred Banking:
A Sophisticated Space for Exclusive Services

CIMB Bank – Preferred Banking


Client: CIMB Bank Berhad
Location: 30 Raffles Place, Singapore


Introduction

Designed for those seeking an exceptional banking experience, the award-winning Preferred Banking Lounge on Level 3 offers privacy, comfort, and a cohesive design for premium financial services. Strategically positioned near the main escalator and adjacent to primary banking spaces, it enhances client experience while reflecting a commitment to bespoke financial services.

Making a Statement

The entrance makes an immediate statement with a bold red feature wall inspired by the corporate logo, setting the tone for the exclusive space. White marble flooring seamlessly connects the lounge with surrounding banking areas, while green moss walls add a refreshing contrast to the red and marble finishes.

Efficient Flow

The layout is designed for effortless movement between zones, ensuring both functionality and elegance. From the entrance, customers step into an upscale waiting area overlooking Singapore’s financial district. A high ceiling with custom wooden trellis and gold-rim lighting creates an airy, welcoming space. Premium leather furniture and custom carpeting featuring gold diamond motifs reinforce a luxurious atmosphere, complemented by wooden panels that subtly echo branding elements.

Premium Ambience

Meeting rooms, lined with frosted glass walls featuring diamond-shaped patterns, maintain an open yet private feel. These rooms include booking panels for convenience and feature operable walls for flexibility, allowing them to be combined for larger functions. Floor-to-ceiling windows offer sweeping city views, while a refined palette of black marble, gold-accented carpeting, and wooden finishes enhances the premium ambience.

"We wish to take this opportunity to express our appreciation to your company for undertaking and coordinating the successful completion of our new office premises at 30 Raffles Place. You have acted as a project manager to help ensure that the design and build elements of the project blended well together. Without your keen attention to detail and the hardworking presence of your team members, this project would not have met the tight deadlines set out.

As a good example, the weekly project meetings helped to ensure that the whole list of members involved, ranging from the consultants, main contractor, vendors, our internal project team and the business unit representatives, worked as a team to complete the project successfully. This was no small achievement, considering the challenges we faced, operating in a Covid-19 environment, with labour and materials constraints as well as shipping delays, which rendered our task a difficult one. We are very pleased with the final outcome, attested to by our staff’s expression of delight of the new workplace environment and thank you for a job well done."

Bernard Chew

Head, Transaction Banking, Administration & Procurement, Operations & Technology, CIMB Bank Berhad