Living Heritage:
Piaggio’s Iconic Workplace Unites Legacy & Functionality
Introduction
Surrounded by the company’s most recognisable models, the office immerses visitors in a living display of brand heritage while offering a modern environment for work and collaboration.
A Ride Through History
At the reception, a Vespa scooter takes centre stage, reflecting Piaggio’s signature product and serving as a symbol of Italian lifestyle. MGroup literally relocated the company’s motorbikes into the workplace, turning the office into a live showroom and demonstrating how brand heritage can be integrated directly into the daily environment.
“Every corner of the office was designed to tell Piaggio’s story. By embedding their legendary models into the workspace itself, we ensured that history, culture, and daily work are seamlessly connected.
Perfect Vistas
The waiting lounge continues this classical spirit, furnished with elegant sofas and set against a backdrop of Singapore’s landmarks, including a striking view of the river and F1 track. Walls lined with graphics and infographics chart the evolution of Piaggio’s three iconic motorcycling brands – Piaggio, Moto Guzzi, and Aprilia, resulting in an entrance experience that is iconic and distinctly Piaggio.
Modern Connections
Beyond its storytelling elements, the interiors are designed to foster connection and collaboration. The central lounge transitions seamlessly into meeting spaces, ensuring that visitors move fluidly from exploration to engagement.
